Wednesday, 2 October 2013

How financial literacy can help build the market for microinsurance

by Alexa Roscoe, Private Sector Advisor, CARE International UK

© CARE/Helen Barnes

CARE International promotes microinsurance as part of the range of services and products that the poor need to help overcome poverty and reduce their vulnerability to shocks. However, we also know that as with all products, to be sustainable, any microinsurance model also needs to be profitable. Fortunately for the insurance industry and its clients, it’s being demonstrated that increasing profit and promoting financial inclusion do not have to be mutually exclusive. New research from our work in India shows that microinsurance distribution strategies that prioritize building clients’ financial literacy lead to almost three times as many new enrollments as those that do not.

To read Alexa's full blog please visit the Centre for Financial Inclusion

No comments:

Post a Comment