The new Lendwithcare website - a lender perspective

I’ve been using the old Lendwithcare website since 2013, and although I didn’t have any major problems with it there were signs it was starting to show its age, having been originally launched back in 2010. It was great to discover it was going to be getting a lick of paint, as well incorporating some other changes suggested by existing lenders, and so I jumped at the chance to kick the tyres on the new site before it launched.
 

Behind the scene shots of the website redesign process

Lendwithcare News: The launch of our new and improved Lendwithcare website

From early April (assuming everything goes to plan!), when you visit the Lendwithcare website you will be presented with the new and hugely improved version of the site.

Screenshot of the 'new visitor' homepage

The initial motivation behind making changes to the current website was to make it a lot easier for lenders to use on mobile devices. We noticed that over 50% of our lenders were accessing the website either on their mobile phone or tablet and yet the current website made it very difficult for them to read about our entrepreneurs, make loans or purchase gift vouchers. However, as the project developed (and after some market research among lenders) it became obvious that we also needed to use this opportunity to enhance some of the site’s features to improve user experience for both new people coming to the site and for existing lenders.