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| Screenshot of the 'new visitor' homepage |
The initial motivation behind making changes to the current website was to make it a lot easier for lenders to use on mobile devices. We noticed that over 50% of our lenders were accessing the website either on their mobile phone or tablet and yet the current website made it very difficult for them to read about our entrepreneurs, make loans or purchase gift vouchers. However, as the project developed (and after some market research among lenders) it became obvious that we also needed to use this opportunity to enhance some of the site’s features to improve user experience for both new people coming to the site and for existing lenders.
